Experts in information systems and business performance management

We analyze businesses, develop people, and strengthen performance.

At Rull Associats, we help you understand how your company really works and implement systems that support decisions grounded in real data.

We analyze the core of the business, diagnose how operations actually run, and improve processes to raise performance.

How we work

Initial assessment

We study the business until we understand how it works from the inside out – financials, processes, structure, and decision flows.

Control levers

We identify the financial, operational, and strategic drivers that move the business.

Action plan

We define the objectives and implement the information and control systems needed to achieve them.

Enablement

We train your teams to use the new tools and make sure they become part of day-to-day execution.

Autonomy

We review the results and leave you with a clear system your team can use to make sound decisions with confidence.

25 years turning data into strategic decisions

Rull Associats is a personal project built on a long-standing commitment to delivering practical, tailored performance-management solutions.

Over time, I have built a collaborative network of specialists across multiple disciplines to deliver the organization, integration, and analysis capabilities companies need to make better decisions.

I am Lluis Rull, founder of Rull Associats.

I have spent years helping companies bring order to their information so leadership can make decisions with greater clarity.

This website outlines how I work and how I can help improve business organization, visibility, and control.

Who do I work with?

The range of solutions we deliver is broad.

I lead projects involving business analysis, performance-management design, and decision-support information systems.

For Corporate Finance projects, I work with experienced advisors in strategy, mergers and acquisitions, and valuation.

For digital projects, I collaborate with developers experienced in technologies such as HTML, CSS, JavaScript, React, and WordPress.

What is my background and experience?

Between 1991 and 1996, I worked at Caixa Tarragona, where I trained in COBOL while completing studies in business and tourism operations.

Later I completed a degree in Business Administration while working, with roles in audit and credit management at Hotel Blaumar de Salou and later in quality-control consulting at Cualicontrol ACI.

In 2000 I earned an inter-university MBA (UB, UAB, UPC, UOC). In 2010 I completed the Executive Master’s in Financial Management at EADA, and in 2020 the Expert Program in International Taxation at ESADE. I believe continuous learning is essential to deliver the highest level of value to every client.

What are my values?

Professionally: loyalty, flexibility, and humility. Client trust is earned by working under those principles.

Personally: family is my anchor. I have been married for more than 25 years and am the father of three sons.

And outside of work?

Swimming whenever I can, losing at chess, and traveling whenever possible.

The methodology that guides our work:

Everything we do creates real value for the company.

We implement changes that have measurable impact.

We work on the reality of the business and focus on what drives results: processes, people, and decisions.
We do not begin until the objectives are clear and shared.

We do not begin until the objectives are clear and shared.

We do not sell standard solutions.

We only take on a project when we understand what the client wants, know it is feasible, and see real commitment from the team. That way, every action supports a specific objective.

We adapt to the client's reality, not the other way around.

Every company has its own way of operating.

We observe how decisions are made, how teams interact, and where the real operational dynamics sit. That allows improvements to take hold from day one without clashing with the internal culture.

We work side by side with your team.

The project is built with the company, not for the company.

We create mixed teams in which everyone contributes: the company knows the terrain, and we add external perspective and methodology.

Communication is direct, clear, and free of surprises.

We are used to calling things by their name.

We communicate as often as needed, listen carefully, and adjust the plan when required. At every stage, you know where the project stands and what decisions need to be made.

Data is what turns change into progress.

Without data, everything is opinion.

We analyze the relevant information to understand what is happening, and we use internal tools whenever possible so the solutions can be applied and maintained by the company.

Absolute commitment to confidentiality.

We handle every project with maximum discretion.

We sign confidentiality agreements and honor them from the start. Each company’s information is private, and protecting it is part of how we work.